I spent about five years making content for clients, and kept running into the same problems every week. Now I build the software that gets rid of them.
I'm a designer who learned to build.
I started out in graphic design, drifted into making content, and ended up running it for clients for about five years. Somewhere in there I got tired of working around the same problems every week, so I learned to build software and started fixing them properly.
AI is just a tool, and most of the interesting work happens before you pick one. The hard part is working out what should exist in the first place.
So I start by looking for the parts of your week that drag. The jobs everyone puts off, or the ones that get done badly because nobody has time to do them properly. Sometimes the answer is a whole product, sometimes it's a small tool that takes an afternoon, and every so often it turns out to have nothing to do with AI at all.
Software shaped around the way your team already works, instead of everyone bending to fit whatever app you happened to end up with.
If you have an idea for something your customers could use, I can take it from a conversation to a product that actually runs.
The jobs you do the same way every week, handed over to something that does them for you while you get on with the rest.
Every one of these started as something that annoyed me, or somebody near me, often enough to be worth fixing. I built all of them myself.
I got tired of living in five tabs, so I built the thing I wanted to use.
I went looking for one that did this properly, couldn't find it, so I made my own.
I wanted to understand my own patterns, so I built it for myself first.
A friend was starting a channel and kept guessing, so I began building it for him.
Not everything needs to be a platform.
I learned graphic design, and ended up doing most of it for social media.
Then I started making my own, and grew my Instagram to around 20,000.
That turned into client work and content systems, and eventually running the whole thing end to end.
Five years of it. Around 40 clients, more than 3,000 pieces of content, and over 30 million views.
My Instagram account was deleted, which was a rough few weeks. It also pushed me into building instead.
I had tried making an AI content tool once before and dropped it, because the technology wasn't good enough yet. By this point it was.
Reshaper AI took about a month, and I haven't really stopped since.
I spent years doing this job, so I'm not guessing at which parts of it are painful.
What you get at the end is a product that works, not a document describing one.
I started out as a designer, and I'd like that to be obvious the moment you use it.
Some of them turn into real products, some stay small tools that only I ever use, and a few get abandoned halfway through. That part is most of the fun.